Hokay, so... if you've been following on Instagram, you'll know that last weekend, Soldier Boy and I hopped over to Amsterdam, where I discovered I have a long-lost cousin (for real...), we wandered through the everso-interesting Red Light District, spent a ton of time on a boat and got to tour the Heineken facility.
Now, this beer tour was not originally on our list of things to do, but Trip saw it on a map and was suddenly so incredibly gripped with the desire to visit the facility that we had to do it. We were able to get a small discount on our ticket because we purchased it along with our hop-on-hop-off canal tour tickets. It was still overpriced, but was actually way more fun than I thought it would be.
Usually, I find that beer facility tours like this are tacky and way too touristy, unless they are in a craft brewery. Not entirely the case here. As someone with something of a business background, I was struck again and again by how brilliant Heineken is at marketing. Seriously... we wandered through a few rooms about the history of Heineken beer, went on a virtual ride and landed in a tasting room. Directly after the tasting room was a huge couch and ottoman-lined room with Heineken bottles all over the ceiling and projectors (displaying their most recent (and worldly/brilliant) ad campaign). The room was packed with people just hanging out and being advertised to.
There were floors of interactive activities. You could make music videos, send photo postcards via e-mail, play games, and lounge in some really comfy, space-age looking chairs (with projectors (displaying vintage ad campaigns). Ahhhh.... and then the free beer! There were two bars: one loud and clubby bar and one that was slightly quieter where you can learn to draught your own beer. Of course, Trip just HAD to draught his own and after almost an hour wait for his turn, got himself a certificate to prove just how awesome he was at doing it!
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