I was reading a magazine the other day, and came across an ad. It was an ad for a mascara that promised to "pump up your lashes" or something along those lines and then included full disclosure saying: "We used fake lashes… but doesn't everyone?"
That kind of struck me. First of all, I've never worn fake lashes. I bought some on Amazon several months ago and chose the set I did, simply because it was a variety pack with a listing that said that glue was included. There was no glue and so, I've still never worn false lashes.
I'm having a hard time wrapping my mind around why cosmetic companies feel the need to advertise all of the supposed merits of a product and then feature them in a way that the majority of potential buyers won't use them (i.e. wearing false lashes). That can only lead to:
1) Upset customers
2) A lot of wasted product
3) A waste of money.
4) A cosmetic empire based upon a heap of untruths
Perhaps it is because I have been trying to take the time to reflect on things, process the way the world seems to work, and make changes in my lifestyle based on what I've observed, but this ad really got me peeved. And then I got even more ticked off by the potential outcomes of false advertising. Having upset customers is something that all brands and companies will eventually have to teal with. That's just a universal fact. However, this upset is a waste of cash that, I don't know, could be used to feed someone and wasted product, since most people simply toss things that don't work, and then we come to number 4, which really makes me want to go full Jenga on cosmetic companies.
I get that the world runs on commerce. We seem to need currency and industry and an exchange of goods and services… but when your income is based upon false promises… yeah… not cool…
If I were going to advertise something, I think I'd advertise it honestly and altogether avoid the need for full disclosure.
… and in other news, I tried to look all chic again and only smiled with my teeth in a few photos.
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